Electronic Arts Holiday Event 2021
digital event / print / packaging / motion design
Who says a digital event has to be boring? The 2021 Electronic Arts Holiday Event was a week of adventures full of all sorts of creative things. The goal for this project was to build a visual identity that looks like a holiday and feels like a whimsical celebration without looking like the typical Christmas holiday design. The result is a color palette that mixes of dark blue, teals, greens and golds, combined with custom typography and subtle patterns. Design pieces included digital banners and website assets, google banners, custom packaging, stickers, menus, vouchers, digital stickers and motion graphics. Everything combined created a fun, immersive event for everyone regardless of where they were located.
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