logo / brand development / print
The goal for this project was to build campaign material for the United Way’s 365 Small Business Circle. The material needed to be clean, easy to understand, approachable and fit within the United Way’s overarching brand.
The solution was a logo that echoes the rainbow from the United Way’s brand and wraps around the 365 to symbolize the support they give to local businesses every day of the year. That logo is used with images of friendly small business owners and a call to action to support your local small businesses.
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